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Adam Selipsky: Why Partners Should Pick AWS Vs. Cloud Rivals

Mark Haranas

AWS CEO Adam Selipsky explains to CRN why soultion providers should place their cloud bet on the $82 billion market-share leader versus the competition.

With over 100,000 partners enrolled in the AWS Partner Network, CEO Adam Selipsky is bullish about his company’s partner mindshare compared with cloud computing rivals such as Microsoft Azure and Google Cloud.

“We are, by a significant amount, the largest cloud provider with the largest business and the broadest customer base across all geographies and industries and use cases,” said Selipsky in an interview with CRN. “And that provides tremendous opportunities for our partners, and a much larger set of opportunities for partners, than they could have with any other cloud provider.”

The $82 billion cloud giant is the worldwide market-share leader in cloud services, owning 34 percent global share as of third-quarter 2022, followed by Microsoft at 21 percent share and then Google Cloud at 11 percent share, according to data from IT research firm Synergy Research Group.

[RELATED: Why $80B AWS Is ‘Partner Obsessed’: Selipsky, Borno Leading The Charge]

Selipsky Driving Cloud Sales, Partner Momentum

Selipsky was there in 2006 when AWS launched its first major products such as Amazon S3 and Amazon EC2. As vice president of marketing, sales and support for AWS during its early years, Selipsky played a role in the creation of the AWS Partner Network in 2012.

Following a five-year stint as CEO of Tableau, Selipsky took over the AWS reins from former CEO Andy Jassy in July 2021.

Before Selipsky returned as CEO, AWS generated total sales of $45.3 billion in 2020.

As of 2022, AWS is now running at more than $80 billion run rate.

“We have a very significant go-to-market capability now across AWS—as you might imagine given the scale of our business—and we have many different ways that we bring partners along with that,” Selipsky said.

AWS’ CEO touts the AWS Partner Network ecosystem of partners as one of the biggest factors that is driving sales growth for the Seattle-based company.

“When we have partners who have innovated and created incredible solutions with us and on top of us, then it becomes an easy decision to put that in front of a customer because it drives customer value,” said Selipsky.

In an interview with CRN, Selipsky explains AWS’ partner differentiation versus the competition and how AWS’ channel co-innovation and co-selling strategy is second to none.

 
Mark Haranas

Mark Haranas is an assistant news editor and longtime journalist now covering cloud, multicloud, software, SaaS and channel partners at CRN. He speaks with world-renown CEOs and IT experts as well as covering breaking news and live events while also managing several CRN reporters. He can be reached at mharanas@thechannelcompany.com.

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