As Microsoft And Google Battle Over AI, Some Partners Are Already All-In On ChatGPT
Wade Tyler Millward
Employees with VCPI, Sourcepass and Net Friends talked to CRN about ChatGPT and generative AI in the channel.
No Signs Of Slowing Down
Signs of ChatGPT’s staying power include its milestone as the fastest-growing app in history, with 100 million monthly users, according to CBS. By comparison, it took Instagram more than two years to reach that number. It took TikTok nine months and Google Translate more than six years.
Even if enterprise technology can lag innovation, MSP leaders should still try out and pilot new tools to deliver better customer experience, Ross told CRN.
“There’s a lack of control that people don’t like in that as well, too, along with it being so early in the genesis stages of it,” he said. “If you‘re in this space, technically, you need to innovate constantly in order to keep up and have a competitive advantage. And, ultimately, you want to deliver a better customer experience. And if you want to do so, you should be adopting those technologies and at least piloting them.”
Technology adoption can yield benefits inside an MSP, too, even if it’s not ready yet for customers, he said.
“I‘m not saying you have to put ChatGPT in front of all of your end users today by any means,” Ross said. “But you should be talking about it. As a leader in an organization, you should be promoting the use of it within the organization to spark creative ideas. Because everybody playing around and having those ideas is what’s going to bubble up into, maybe, a business case that you could use as well.”
MSPs also want to know about attention-grabbing technology innovation before customers wonder why they are more hip than their services provider, Snyder said.
He shared the example of Microsoft’s recently announced AI innovations coming to the premium edition of its collaboration application Teams.
All of these innovations are important for Microsoft partners to know not just sell customers on tools, but to educate them, Snyder said.
“As channel partners, we do need to be using these tools on the regular so we can speak to how it is to actually use them with our customers, or we need to stay on top of them … so you can drive conversations and not having conversations driving you onto your back heels,” he said.