AWS’ 6 Huge Generative AI Products, Partner Plans: Ruba Borno
AWS’ worldwide channel chief, Ruba Borno, tells CRN about the newest generative AI products partners should be taking to market today along with the resources AWS is providing.
AWS Partners’ Role: Specialize And Understand Customers’ Foundation Models
Borno said there are four steps and actions AWS is seeking from partners in 2023.
“The first is to specialize. So invest in developing industry-specialized generative AI practices and solutions. Some examples include thinking through verticals, advertising and marketing, health care and life sciences, or financial services,” said Borno.
For example, AWS recently collaborated with 3M Health Information Systems to accelerate AI use in clinical documentation to do medical notetaking and virtual assistant solutions for doctors. “Those are key outcomes where generative AI can add value. And we want our partners to specialize in these areas because the outcome is what matters,” she said.
The second step AWS is seeking from partners is for them to understand the right foundational models for their customer use cases.
“Amazon Bedrock brings together a pretty broad selection of the most powerful foundational models available in the market today. But not all foundational models are a one-size-fits-all. Familiarizing themselves with which foundational model is best for their customer use cases is going to be really key,” said Borno. “We can help them because a selection of these foundational models are available through Amazon JumpStart today. So this is the machine learning hub of SageMaker that provides hundreds of pretrained models and templates to get our partners quickly started.”