Cloud News

AWS Vs. Azure Vs. GCP: Flexera 2023 Customer Cloud Results

Mark Haranas

Flexera’s new 2023 State of the Cloud Report sheds light on hundreds of organizations’ cloud spending, adoption rates and more around AWS, Azure and GCP. Here are six interesting cloud results that you need to know.

Businesses of all shapes and sizes are spending millions of dollars each month on public cloud providers Amazon Web Services, Microsoft Azure and Google Cloud, as the three worldwide market share leaders battle for customer share in 2023.

The Flexera 2023 State of the Cloud Report released today sheds light on how 750 businesses are spending their public cloud dollars: including data on monthly spending, the number of viral machines (VMs) in public cloud, adoption rates and annual cloud spending—with nearly 25 percent of all respondents spending over $12 million per year in public cloud.

“This is a watershed year for cloud usage,” said Brian Adler, senior director of cloud market strategy at Flexera, in the report. “As economic uncertainties wane in the months or years to come, companies will continue to lean into the cloud to transform their businesses, with the goal of finding competitive advantages.”

[Related: Cloud Marketplace Guru On AWS, Microsoft, Google, ISV Trends]

Flexera 2023 State Of The Cloud

The new Flexera 2023 State of Cloud report surveyed 750 IT professionals and executive leaders worldwide representing a broad cross-section of industries and context areas.

The majority of respondents, around 67 percent, are from the United States, followed by 20 percent hailing from Europe, 6 percent from India, 5 percent from Australia and the remaining from Asia-Pacific. Flexera sources participants from an independent panel that is comprised of vetted respondents with detailed profiles.

Flexera’s survey this year leans toward larger enterprises, with 67 percent of all respondents in organizations with more than 2,000 employees. Additionally, 11 percent of businesses surveyed have more than 100,000 employees.

As of fourth quarter 2022, Amazon, via AWS, owns 33 percent share of the global cloud services market; followed by Microsoft, via Azure, at 23 percent share; then Google, via Google Cloud, at 11 percent market share, according to data from Synergy Research Group.

However, some of the survey results in Flexera’s new report sheds light on cloud adoption and spending trends in 2023 between the three cloud titans.

Here are some of the most interesting results from Flexera’s new cloud report comparing market leaders AWS, Azure and Google Cloud Platform (GCP).

Mark Haranas

Mark Haranas is an assistant news editor and longtime journalist now covering cloud, multicloud, software, SaaS and channel partners at CRN. He speaks with world-renown CEOs and IT experts as well as covering breaking news and live events while also managing several CRN reporters. He can be reached at

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