Cloud News
ControlUp Co-Founder Asaf Ganot: Digital Employee Experience Market Is Set To Soar
Steven Burke
“There are about 700 million desktops owned by enterprises,” said Ganot. “We are only starting to scratch the surface on that. We think the market is huge. It is growing very, very fast. We have found ourselves right on this wave and we hope to ride it well.”

ControlUp Co-Founder and Executive Chairman Asaf Ganot, who just hired software transformation superstar Jed Ayres as CEO, said the digital employee experience (DEX) software market is set to soar.
“There are about 700 million desktops owned by enterprises,” said Ganot, who is handing the CEO reins to Ayres so he can focus on development of the ControlUp platform. “We are only starting to scratch the surface on that. We think the market is huge. It is growing very, very fast. We have found ourselves right on this wave and we hope to ride it well.”
ControlUp’s digital employee experience vision to provide a platform that monitors, optimizes and remediates any technology issues hindering employee productivity from “any desktop, any application and any location” is resonating with customers, said Ganot.
“We feel the marketplace now is ripe to be able to understand the big message here of Digital Employee Experience (DEX) with employees at the center,” he said. “What we are doing is monitoring everything that might affect the performance and the experience of the employee. We think that message is starting to resonate throughout the entire market.”
Ganot said he sees Ayres and new Chief Revenue Officer Tom Holland, a 16-year Citrix veteran who was most recently senior vice president of Americas sales and service, as setting up the company with the “horsepower and brainpower” to take the company to the next level.