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Dreamforce 2022: Slack Channel Chief Foresees App In Every Salesforce SI’s Solution

Wade Tyler Millward

“It’s fair to say over the next 18 months every SI (systems integrator) and ISV (independent software vendor) solution will have Slack as a part of it,” Slack channel chief Richard Hasslacher tells CRN in an interview.

Why are partners important for go-to-market? 

The digital HQ (headquarters) for a specific customer really depends on what industry they’re in, what stage of maturity they’re at, what size they are, what geography they are in. And the digital HQ in its simplest form comprises two major components. One is best-in-class technology, which is Slack and the Salesforce Customer 360.

The other major components are those ancillary services that bring it to life. So let’s start with advisory, for example. There’s a number of macro-industry trends that are impacting knowledge workers. Things like … a continuously proliferating set of applications … the ongoing consumerization of IT and what that user experience feels like, the shift from in-office to hybrid and fully distributed.

And some companies have formed an opinion. Other companies are still scrambling to figure out what that means for them. And they’re really looking to their consulting and strategy partners to help them understand, internalize the trends that matter to them and their industry.

So there’s an opportunity for advisory. There’s an opportunity for strategy – once they understand those macro trends, they need a strategy partner to help figure out, ‘What’s the roadmap that we need to put in place to navigate those?’

And then there’s, ‘OK, what are the tools that are the catalysts to help us make that change?’ And that’s really where Slack and Salesforce technology come into play.

And then ultimately, what’s the right change management methodology to ensure that we’re being really thoughtful about how we bring these changes in? So, deep needs analysis, business process reengineering, and the right stakeholder buy-in and training to ensure long-term adoption.

 
Wade Tyler Millward

Wade Tyler Millward is an associate editor covering cloud computing and the channel partner programs of Microsoft, IBM, Red Hat, Oracle, Salesforce, Citrix and other cloud vendors. He can be reached at wmillward@thechannelcompany.com.

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