Salesforce’s Genie customer data platform, a preview of a canvas feature in Slack and an open beta of the rebuilt, more modular Slack are among the biggest announcements at Salesforce’s Dreamforce 2022 conference.

Held in person and online Tuesday to Thursday in San Francisco, where Salesforce is based, the conference updates Salesforce users and partners on the latest product updates and allows executives to preview where the company is headed.

The announcements show how the sales and marketing software vendor continues to integrate Slack – bought last year for $27.7 billion – into the rest of its portfolio, which includes integration vendor MuleSoft and data analytics vendor Tableau.

[RELATED: Dreamforce 2022: Slack Channel Chief Foresees App In Every Salesforce SI’s Solution]

In a recent interview with CRN, Atrium CEO Chris Heineken said that data visualization has been a starting conversation that leads into more sales around predictive analytics, data infrastructure and data strategy.

Heineken praised Salesforce’s partner organization – which now includes Hasslacher and his team of about 20.

“They’ve done a tremendous job supporting the ecosystem,” Heineken said.

Read more about the biggest announcements from Salesforce and Slack at Dreamforce 2022.