Cloud News
HPE’s Ulrich Seibold On GreenLake’s Mulitcloud AWS, Azure Prowess And How Partners Can Get A ‘Huge Business Advantage’
Steven Burke
New HPE Worldwide Vice President of GreenLake Partner & Service Provider Sales Ulrich Seibold says the edge to cloud service powerhouse is already able to provide a single bill for complex AWS and Azure services combined with GreenLake.

What is your number one overriding top priority as you take the top worldwide GreenLake job?
To make most of our partners happy at the moment we need to standardize. My personal long term vision is to develop these partners into the as a service world through subscription to consumption into a more customized environment from edge to cloud. That is the hybrid story that Antonio has talked about providing for four or five years now with edge to cloud platform as a service.
My dream is standardization, repeatability and then moving along to where many partners are today with GreenLake. But that is not the majority of the partners. We need more and more of these partners (with their own customized cloud services). But we should not forget most partners are more in the standardized traditional selling model. But we will not forget our most advanced partners. That has to do with HPE Partner Ready Vantage. We want those partners to integrate their IP (intellectual property) into our solutions. We want to be their best friends as well.
How important is Partner Ready Vantage going to be to the future of the GreenLake model?
It is the framework. A program is always a framework. Most importantly are the people and that we are doing what we promised.
How do you feel taking this job at this moment given the future of HPE GreenLake?
I had my first call with my new team and I told them It feels to me like coming home. That’s because I know so many people (on the GreenLake team). I have been working with them for the last three years with a different focus. So many people I have worked with for the last 10 years are still here. This will help me a lot to gain traction.