Cloud News

HPE’s Ulrich Seibold On GreenLake’s Mulitcloud AWS, Azure Prowess And How Partners Can Get A ‘Huge Business Advantage’

Steven Burke

New HPE Worldwide Vice President of GreenLake Partner & Service Provider Sales Ulrich Seibold says the edge to cloud service powerhouse is already able to provide a single bill for complex AWS and Azure services combined with GreenLake.

A Single Multi-Cloud Bill With HPE GreenLake Metering

New Hewlett Packard Enterprise Worldwide Vice President of GreenLake Partner & Service Provider Sales Ulrich Seibold wants to make sure partners understand GreenLake’s multicloud prowess and the ability to provide a single customer bill for multicloud consumption with GreenLake’s metering capabilities.

“This is not a vision,” said Seibold of HPE’s ability to do complex consumption metering in a multicloud environment with the likes of AWS, Azure and other clouds. “You can get it. With metering we have the ability to integrate it through our platform and we can provide one bill. The data and cost element we can integrate into our platform and provide one bill.”

That single bill for on premise and off premise clouds is one reason Seibold’s worldwide GreenLake responsibilities include not just commercial partners but also hyperscalar public cloud providers and service providers.

The GreenLake multicloud capabilities translate into a big advantage for partners who are grappling with how to help customers deal with the “hundreds of different clouds” in the market. “If we bring that all together the partner is a one stop shop,” said Seibold. “That is a value add for partners.”

As to HPE’s AWS and Azure prowess, Seibold said HPE is ensuring partners can help customers derive data insights from where ever their data resides in public clouds like AWS or Azure or on premise.

“We don’t care anymore where the data is,” he said. “What we care about is having an integrated element like we talked about with (Amazon Web Services) EKS or Azure and through our platform with metering. So we can deploy through our platform one invoice to the partner independently whether it is from Amazon or Microsoft or on the service provider side or it is out of our own (GreenLake) platform. If we bring these values then it is clear that we need to bring the service provider community, the partner community and the hyperscalars closer together.”

Steven Burke

Steve Burke has been reporting on the technology industry and sales channel for over 30 years. He is passionate about the role of partners using technology to solve business problems and has spoken at conferences on channel sales issues. He can be reached at

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