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IBM-AWS Partnership To Boost Cloud, Software, Red Hat Wins: Kate Woolley

Mark Haranas

‘With IBM, Red Hat, AWS: partners are able to take more value to their clients by that collaboration,’ IBM’s channel chief Kate Woolley tells CRN.

How does the go-to-market work between AWS, IBM and channel partners?

It only makes it easier for partners to do business with us when we have a strong relationship with each other.

[AWS and IBM partner] Innovative Solutions is a great example where they had a very strong existing relationship with AWS, and now they’re reigniting their relationship with IBM. They’re also actually making investments into that relationship as well as Red Hat.

So with IBM, Red Hat, AWS: partners are able to take more value to their clients by that collaboration.

Whether it be SMBs or the enterprise or even specific verticals, is there a market you’re targeting with the channel with this AWS partnership?

As we’ve looked at the portfolio of products and how we’ve prioritized the products that we want to invest in to drive to the AWS Marketplace, it’s a lot around the automation and integration products.

It’s a lot around our data products. Then also around our security portfolio.

So as we think about it, it doesn’t exactly kind of answer the use case question, but that is where we’re seeing the most demand.

So those are what we want to get fastest onto the AWS Marketplace.

 

 
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Mark Haranas

Mark Haranas is an assistant news editor and longtime journalist now covering cloud, multicloud, software, SaaS and channel partners at CRN. He speaks with world-renown CEOs and IT experts as well as covering breaking news and live events while also managing several CRN reporters. He can be reached at mharanas@thechannelcompany.com.

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