Cloud News
IBM-AWS Partnership To Boost Cloud, Software, Red Hat Wins: Kate Woolley
Mark Haranas
‘With IBM, Red Hat, AWS: partners are able to take more value to their clients by that collaboration,’ IBM’s channel chief Kate Woolley tells CRN.

Do you think you’ll get more AWS partners to join the IBM channel? What are the growth opportunities, from a channel perspective, for IBM with this partnership?
There is the potential to bring partners from one ecosystem to the other—definitely.
I think the IBM ecosystem becomes much more attractive to some partners based on this partnership. There is some of that.
How do we actually make more connections across different types of partners? So we think about our GSI partners and the relationships they have with AWS as well as with IBM, ‘How do we make sure that we’re finding the right use cases where IBM-plus-AWS-plus-GSI—this is the space they own.’
And that’s going to only be more attractive if you become the go-to partnership or ecosystem for that use case. So I think it will drive a lot of opportunity there.
The other piece is, if I think about the different types of partners we have for the ISV community.
For us, AWS has an incredibly strong ISV community ecosystem.
As we think about doubling down on that from an IBM perspective and really doubling down on our AI portfolio and our Embeddable AI portfolio—we’ll be making available much of our embeddable AI portfolio through the AWS Marketplace so ISVs can easily build on, embed, run on, the embeddable AI portfolio and access our build program.
That will add an incredible amount of value to our ecosystem.