Inside IBM’s New Partner Plus Program: Tiers, Benefits, Incentives
Wade Tyler Millward
IBM will launch a new incentives stack in April and new co-marketing and demand generation programs in July.
IBM Registered Partners
Until June, IBM will work to place partners into the correct tiers – including a registered partner tier for partners below silver.
Registered partners will have access to IBM sales kick off (SKO) events, learning hubs, the IBM “Technology Zone” and the Seismic sales enablement platform.
IBM SKO events are invite-only, face-to-face sessions that aim to teach partners how to sell IBM hybrid cloud and AI products for data and AI, business automation, sustainability and AI applications, zero-trust security, IBM Power server computers, IBM Z mainframe computers and storage-data resilience.
Specialty tracks are available within each SKO area, such as supply chain in sustainability; machine learning operations (MLOps) within data and AI; modernization development operations (DevOps) within Z series and identity and access management (IAM) within security.
The IBM Technology Zone is for go-to-market teams and business partners to provision technical live environments for developing proof-of-technologies (PoTs), proof-of-concepts (PoCs), prototypes and minimal viable products (MVPs).
The Technology Zone has more than 400 collections and 1,700 demonstration resources of hands-on content for IBM software and hardware offerings. The zone has more than 200 live environments for partners, including IBM Cloud, Red Hat OpenShift, AWS, Azure and IBM Z, according to IBM.
And Seismic aims to provide a single interface for the sales content shared by IBM sellers and partners.