Cloud News
Inside IBM’s New Partner Plus Program: Tiers, Benefits, Incentives
Wade Tyler Millward
IBM will launch a new incentives stack in April and new co-marketing and demand generation programs in July.

IBM Silver Partners
IBM sell and services partners qualify for silver level with three individuals with proficiency badges, according to the company. To get a proficiency badge, the employee must complete “sales foundation” and “technical sales intermediate” badges for a product or offering.
For independent software vendors (ISVs) – also called “build partners” by IBM – silver level is achieved with one validated solution, which means general availability of a client-ready solution with an aligned contract, according to IBM.
Benefits for silver partners include marketing demand engine support, IBM’s Software Access Catalog, Business Partner Directory, technical expert engagement, partner solutions listing, auto-deal sharing, IBM partner status mark and IBM Expert Labs training.
The Software Access Catalog has downloads for more than 16,000 IBM products – including Cloud Paks and Cognos Analytics – for evaluating, developing and testing.
The Business Partner Directory (BPD) is IBM’s worldwide search portal for partners’ services and products.
And IBM Expert Labs offer help in planning, proving, adopting and scaling services for legacy modernization, cloud integration, robotic automation and other technology areas.