Inside IBM’s New Partner Plus Program: Tiers, Benefits, Incentives
Wade Tyler Millward
IBM will launch a new incentives stack in April and new co-marketing and demand generation programs in July.
IBM Gold Partners
Gold partners must have seven individuals with proficiency badges and revenue of more than $500,000 if they are in a small market. If the partner is in a large market, they must have revenue above $1 million.
Gold ISV partners must have one validated solution, a completed listing and revenue above $100,000.
Gold partners receive proof-of-experience co-creation, IBM Innovation Studio access, lead sharing with partner solution listings, cloud credits, demand generation reimbursement, technical advocacy with experiential learning and access to the IBM Sales Partner Advocacy Program.
The Innovation Studio refers to a worldwide network with design workshops, benchmarking assessments, prototype building, roadmap development and similar offerings. Studios are located in Texas, New York, Mexico, China, Japan, England, France, Sweden, Spain and other locations.
Under IBM’s old PartnerWorld system, silver partners received $3,000 in cloud credits a year. Gold partners received $4,500 a year. Platinum received $6,000 a year.
And the Sales Partner Advocacy Program aims to align partners with IBM client sellers for greater visibility and business growth.