Inside IBM’s New Partner Plus Program: Tiers, Benefits, Incentives
Wade Tyler Millward
IBM will launch a new incentives stack in April and new co-marketing and demand generation programs in July.
IBM Platinum Partners
Platinum partners must have 14 individuals with proficiency badges and revenue of more than $5 million if they are in a small market. Large market partners need revenue above $10 million.
For platinum-level ISV partners, the revenue goal is more than $1 million.
Benefits for platinum partners include access to the IBM customer success premier program, access to the IBM Cyber Range, co-selling support, Expert Labs service parts creation and auto-deal share prioritization, according to the company.
Cyber Range is a service from IBM Security X-Force where teams receive guidance through immersive simulations of realistic breach scenarios to help with enterprise-level cybersecurity incident responses and recovery, according to IBM.
The collaboration includes security teams, legal teams, public relations, human resources and senior leadership. IBM has actual Cyber Range facilities in Massachusetts and India. Virtual experiences are also available.