Inside IBM’s New Partner Plus Program: Tiers, Benefits, Incentives
Wade Tyler Millward
IBM will launch a new incentives stack in April and new co-marketing and demand generation programs in July.
New Partner Accelerator
A New Partner Accelerator that is part of Partner Plus will provide onboarding, training and other benefits for partners in the first six months of the program.
“We‘re able to bring in and have a new partner join in a day,” IBM channel chief Kate Woolley said.
She added that IBM gives new partners “the support they need to go on the learning journey – obviously, all of that education available to them at their fingertips free of charge – guide them through that learning journey, guide them through the journey of becoming an IBM partner, really give them the support to do that as fast as possible.”