Microsoft Acquires Cloud Migration Specialist Movere

The SaaS vendor's technology will be deployed in concert with the Azure Migrate tool and third-party solutions to ease enterprise migrations to Microsoft's Azure cloud


Microsoft on Wednesday revealed the acquisition of Movere, a cloud migration specialist that delivers technology intended to ease adoption of public cloud.

Movere, based in Microsoft's backyard of Bellevue, Washington, offers cloud-based software that discovers servers and devices across heterogenous environments and provides cloud-readiness assessments in advance of planning and optimizing migrations to Azure Cloud or Amazon Web Services.

"Movere has been one of the primary tools that partners use to help customers develop their business case for moving to Azure," Matt Alofs, who heads the Azure practice group at Washington, D.C.-based New Signature, told CRN.

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"Aligning the use of technology to a sound business case is a critical part of cloud adoption, so it is great to see Microsoft making investments in this area," Alofs said.

[Related: Microsoft Bolsters Azure Data Offerings With Acquisition Of BlueTalon]

Details about the deal, including the price, were not disclosed.

In addition to a longstanding relationship with Microsoft, Movere was one of a handful of launch partners for a recently introduced AWS competency validating the ability of ISVs to migrate Microsoft workloads to its largest public cloud rival.

"We’re committed to providing our customers with a comprehensive experience for migrating existing applications and infrastructure to Azure, which include the right tools, processes, and programs," wrote Jeremy Winter, partner director for Azure Management, in a Microsoft blog post.

"As part of that ongoing investment, we’re excited to welcome the leadership, talent, technology, and deep expertise Movere has built in enabling customers’ journey to the cloud over the last 11 years," Winter said.

Movere's technology will ultimately complement Azure Migrate, Microsoft's native cloud migration tool, as well as integrated third-party solutions.

Movere CEO Kristin Ireland, who founded the company in 2008 with husband and Movere Chief Evangelist Andrew Ireland, write in a blog post that since the inception of the company, "the team at Microsoft has been some of our staunchest advocates and have brought together many of our customers and partners."

Launched as a consultancy, Movere quickly pivoted toward developing solutions for automating systems data collection. The platform scans complex enterprise environments and shares insights that lend themselves to migrating to Azure and, at least before the acquisition, to AWS.

Movere's own cloud migration journey—and the mistakes made along the way that wasted time and resources—drove development of its technology for aiding cloud migrations, she said.

"There is an enormous amount of energy and enthusiasm about the possibilities for what Movere and Microsoft can do together to continue to bring deeper value (and data!) to customers and partners alike," she said.

In July, Microsoft launched a new program to make it easier and faster for customers to migrate existing applications from on-premises data centers to its public cloud with the help of specialized migration channel partners.

The Azure Migration Program (AMP) provides proactive, end-to-end guidance and tools for customers to move to the cloud, including technical skill-building, free Azure migration tools and offers to reduce migration costs.