Microsoft-designed AI accelerator chips. Holograms to help industrial workers repair equipment. And a studio experience for using data outside Microsoft offerings to power the vendor’s Copilot generative artificial intelligence offering.

These are some of the biggest offerings unveiled by the Redmond, Wash.-based tech giant during its annual Ignite conference, being held in Seattle and online this week.

The continuing expansion and access of Microsoft’s Copilot GenAI tool was a major theme of the event. Microsoft said it was flipping the name of Microsoft 365 (M365) Copilot to Copilot in M365 and appears to be following that naming convention as it rolls Copilot out to other Microsoft products and as it unveils role-specific versions of the tool.

[RELATED: Microsoft 365 Copilot Goes GA, Bringing GenAI To Enterprise Customers]

Ignite 2023 News On AI, Copilot, Chips

Role-specific copilots include Microsoft Copilot for Service and Copilot for Sales, a rechristened Microsoft Sales Copilot.

Copilot in M365 only became generally available (GA) this month, adding ways for users to generate content with plain language queries, a technology that has excited some solution providers and their customers and created new work for partners.

The Microsoft-designed chips are the Maia for AI and the Cobalt for cloud workloads. Holograms are part of Microsoft’s Copilot in Dynamics 365 (D365) Guides offering. And Microsoft Copilot Studio promises users the ability to leverage SAP, Workday and ServiceNow data for copilots as part of more than 1,000 built-in connectors with systems of record.

See what else Microsoft revealed during Ignite 2023.