The HPE Channel And Partner Ecosystem Strategy: Three Strategic Initiatives

Hewlett Packard Enterprise Vice President of Worldwide Channel and Partner Ecosystem Simon Ewington said the channel and ecosystem strategy for the new Partner Ready Vantage—which goes into effect Nov. 1—is centered on three strategic initiatives: innovating and expanding, driving profitable growth, and delivering a best-in-class experience.

“We want to be the vendor of choice for driving edge, hybrid cloud and AI and we want to do that by increasing our relevance and in turn increasing our partners’ relevance in the market,” said Ewington.

HPE intends to deliver on three strategic initiatives by “enabling differentiation through expertise and a focus on being the sustainable vendor of choice,” said Ewington.

The first element to enable partners to “increase their relevancy through innovation” is continuing to drive “as-a-service business model evolution,” said Ewington.

“We want to continue this by enabling our traditional partners to evolve at their own pace, but we also want to attract new partner archectypes, so MSPs is a good example, which Partner Ready Vantage is very aligned to,” said Ewington. “And we are going to do that by developing and enabling more managed capabilities on the GreenLake platform that they need for their business.”

HPE is also focused on scaling through repeatability, said Ewington. “We can’t continue to scale the deployment of custom, as-a-service solutions in the way that we have,” he said. “We have been hugely successful but we have to shift toward simpler, more automated platform-based offers.”

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