Chatbots powered by artificial intelligence to help employees and customers. Endpoint security boosted with generative AI. And readying customer data to make the most of GenAI.

This is how the most cutting-edge solution providers are approaching GenAI as the technology continues to capture customer attention heading into 2024. Bloomberg Intelligence puts the GenAI market at $1.3 trillion in 2032, a compound annual growth rate (CAGR) of 42 percent. And ServiceNow CEO Bill McDermott believes GenAI could-boost global gross domestic product by nearly $7 trillion

CRN sampled solution providers in North America about the biggest opportunities for GenAI in 2024.

[RELATED: Insight CEO Mullen: The Channel Needs To Be On Its ‘Front Foot’ To Put AI To Good Use]

Solution Providers On AI

Among the solution providers who spoke with CRN are:

*NGEN

*TanChes

*AllCloud

*Converge Technology Solutions

Upcoming releases that could put GenAI in more hands include:

*Microsoft 365 Copilot and M365 Chat general availability (GA) on Nov. 1

*Salesforce Einstein Copilot Studio will enter the pilot phase in the fall

*IBM WatsonX.Governance enters GA in December

Here’s what the solution providers had to say.