The 10 Biggest AWS News Stories of 2022

8. AWS-IBM Partnership

AWS created dozens of new strategic collaboration agreements with vendors and channel partners alike in 2022.

One of the boldest new collaboration agreements AWS created this year was with IBM.

In May, AWS and IBM unveiled an agreement that will see IBM offer its best-selling software products on the AWS Marketplace.

Channel partners can sell IBM’s Software-as-a-Service offerings to customers via the Marketplace with customers being able to use their cloud commitment spending with AWS on IBM products.

IBM products on the AWS Marketplace include IBM API Connect, IBM Db2, IBM Maximo Application Suite, IBM Security Verify, IBM Watson Orchestrate, IBM Envizi ESG Suite, IBM Planning Analytics with Watson, IBM Content Services and IBM App Connect Enterprise, to name a few.

“We have declared our ecosystem as one of our three strategic priorities, and the AWS partnership is a critical piece of that as we think about reaching new clients, adding more value to our existing clients, and continuing to add value for our partners as well,” IBM’s worldwide channel chief, Kate Woolley, recently told CRN.

The two technology giants also committed to joint investments to make it easier for customers to consume IBM software on AWS, including integrated go-to-market activities across sales and marketing, channel incentives, developer enablement and training.

The takeaway for 2023: AWS and IBM are partnering unlike ever before. It will be interesting to see how this collaboration impacts sales for both companies as well as IBM’s relationship with other cloud players.