Cloud News

Triumph Tech CEO: AWS Will Win ‘AI War’ Vs. Google, Microsoft

Mark Haranas

‘If I look at why my generative AI bet is with AWS it’s the customization and the granularity that you can get with AWS. You can’t get that with the other cloud providers,’ says Triumph Tech CEO Victor Raymond.

Amazon Web Services all-star partner Triumph Technology Solutions believes AWS will win the current “AI war” around generative artificial intelligence between the biggest players in the world: Amazon, Google and Microsoft.

“What generative AI feels like to me—it feels like the infancy of the internet. It feels like this is where the real change is going to happen,” said Victor Raymond, CEO of award-winning AWS partner Triumph Tech.

The Philadelphia-based AWS Premium Partner grew annual AWS revenue by 398 percent in 2022. This year, Triumph Tech is projecting to grow AWS sales by over 100 percent thanks, in part, to the cloud giant’s channel partner and AI strategy.

[Related: AWS’ 6 Huge Generative AI Products, Partner Plans: Ruba Borno]

“There’s an AI war between the three major public clouds that we all know is happening right now,” said Raymond. “Instead of just putting something out there immediately, the thought process for AWS was, ‘How do we do this in a way that’s really going to make an impact on our customers?’ Instead of, if you look at what Google did, their first iteration at it didn’t work quite right.”

Generative AI Battle: AWS, Google, Microsoft

Raymond had the foresight to invest in generative AI last year, knowing it was going to be an important technology for customers and a great market opportunity for Triumph Tech.

“If I look at why my generative AI bet is with AWS it’s the customization and the granularity that you can get with AWS,” he said. “You can’t get that with the other cloud providers.”

Microsoft-backed OpenAI launched the popular generative AI conversational chatbot ChatGPT, which took the world by storm last year. Both Google and AWS have been rushing to catch the generative AI wave ever since, with both companies launching a slew of new innovation.

For example, at Google I/O 2023 this week, the focus was generative AI launches. Google unveiled Duet AI for Workspace and Google Cloud, as well as improvements to Google Bard to better compete against ChatGPT.

AWS has been launching its own AI innovation with plans to democratize access to generative AI for customers on a global basis, thanks to new solutions such as Amazon Bedrock and free access to Amazon CodeWhisperer. “We’re really excited about how AWS is now democratizing access to foundational models and generative AI for customers,” AWS’ Ruba Borno, vice president, head of worldwide channels and alliances, told CRN this week.

In an interview with CRN, Triumph Tech’s Raymond explains why he believes AWS will win the “AI war” around generative AI against Google and Microsoft.


Mark Haranas

Mark Haranas is an assistant news editor and longtime journalist now covering cloud, multicloud, software, SaaS and channel partners at CRN. He speaks with world-renown CEOs and IT experts as well as covering breaking news and live events while also managing several CRN reporters. He can be reached at

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