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Turbonomic Doubles Down On Microsoft Azure Migrations With Latest Software Release

Turbonomic's latest software release – Reserved Instance purchasing – is focused on getting customers to Microsoft Azure without blowing up the budget.

Workload automation hotshot Turbonomic is counting on new capabilities to light a fire under customers' Microsoft Azure migration efforts and give solution providers tools to get those customers to the public cloud promised land.

Turbonomic's latest software release – Reserved Instance purchasing – is focused on getting customers to Azure without blowing up the budget as Microsoft prepares to end support for SQL Server 2008 and Windows Server 2008 in the next two years.

[RELATED: Turbonomic Doubles Down On Channel Commitment With Overhauled, Hybrid-Cloud Focused Program]

Turbonomic estimates RI purchasing can save customers up to 80 percent on Windows Server and 55 percent on SQL server under Microsoft's Azure Hybrid Benefit, an incentive plan that extends support by three years for customers that move their applications to Azure.

Bob Wambach, Turbonomic vice president of product marketing, said the new capabilities clearly distinguish Turbonomic from other cloud assessment tools.

"The other cloud assessment tools lack deep visibility into the actual infrastructure requirements so you take up time and money trying to come up with plans and you get a poor approximation of the precise resources needed in the cloud," Wambach said. "Customers end up lifting and shifting a lot of resources to the cloud."

If a customer is overprovisioned on-prem, they'll be over provisioned in the cloud, Wambach said, and that can make things murky when trying to calculate Microsoft's discounts for migrating applications to Azure.

"If you lift and shift, you're getting a big discount on top of paying way too much, which really isn't a big discount at all," Wambach said. "Our software installs in minutes, you get an accurate assessment of your on-premises resources in hours and you can generate a migration plan in days. This is why partners are excited about this. They get a comprehensive migration plan for their customers and the volume and velocity of assessments can increase."

Jason Rook, vice president of market development at 10th Magnitude, a Chicago, Ill., Azure-only systems integrator that works with Turbonomic, said Turbonomic's latest enhancements are well positioned to take advantage customers' quickening move to public cloud.

"We're seeing a groundswell of momentum of customers that want to get out of legacy data centers, legacy infrastructure," Rook said. "Turbo allows customers to quickly collect data on their own systems and apps and analyze that data, we couple that with our tools and consultants and accel process. We think we're going to see accelerated pipeline for us and we think some of the feature enhancements will provide customer with a higher degree of clarity around decisions they're trying to make around public cloud infrastructure."

For customers, migrating to Azure means making complex decisions involving various configurations, storage levels and templates, as well as navigating discounts offered by Microsoft. Turbonomic says it can instantly assess and automatically create a migration plan that guarantees customers get the maximum savings from the Azure Hybrid Benefit.

The company is rolling out the new capabilities at Microsoft's Ignite conference this week. The release is timed to take advantage of the fact that Microsoft has made Turbonomic a preferred partner to help customers prepare for SQL Server 2008 end-of-support next year, and Windows Server 2008 end-of-support in 2020.

Turbonomic overhauled its channel program last May to help partners capitalize on a hybrid cloud market that is increasingly confusing for customers. Customers are moving toward hybrid- and multi-cloud strategies as they realize the public cloud can be unreasonably expensive if not utilized propertly.

Turbonomic's software can, in as little as 30 minutes, assess customers' workloads and how efficiently they're provisioned on-premises or in the cloud. Customers can use Turbonomic to righ-size on-premises workloads before moving them to the public cloud to make sure they're not overpaying. Once in the cloud, Turbonomic can continually optimize those workloads.

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