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Orbitera Focused On Enabling 'The Cross-Cloud Experience'

The Los Angeles startup offers partners of all stripes a cloud commerce platform for sales cycle management, operations, billing and marketing.

As cloud products proliferate, small vendors increasingly need help building channels, and channel partners need help delivering assorted cloud services to their customers.

Orbitera was founded in 2011 in West Hollywood, Calif., with a vision of a multitier cloud services marketplace and billing platform enabling all types of enterprise cloud partners to leverage the power of the channel.

The Orbitera Cloud Commerce Platform allows ISVs, distributors, resellers and MSPs to define a set of cloud products, from infrastructure to software, and bundle them into a catalog they can present to a broad set of customers through multiple tiers of accounts, Brian Singer, the company's co-founder, told CRN.

"We're able to have that software package created once and shared through all those tiers, with the billing flowing down," Singer said. "It's very easy for ISVs to offload their entire ecosystems, or VARs and MSPs to on-board customers."

At the same time, Orbitera steps out of the way of the relationship between end user and provider -- the platform would send a customer buying Amazon Web Services from a reseller straight to the AWS console to deploy services, leverage APIs and access billing statements.

That functionality transparently flows through the reseller without creating additional operational overhead, Singer told CRN.

Channels are getting disrupted by the consumption economy and a steady shift in how customers are purchasing cloud resources, said Marcin Kurc, Orbitera's CEO.

"We help those ISVs to remove friction and allow them to quickly provide solutions and make it easy for the customers to extend to the cloud," Kurc told CRN.

The Orbitera toolkit enables ISVs to build channels with customized billing models that foster mutually beneficial relationships between vendors, tech partners and their reseller channels, while giving the customer total visibility into what they're buying and how they're consuming those offerings.

"It makes it very easy for every entity in the channel to build their value and to bring that value all the way to the customer," Kurc told CRN.

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