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Cumulus Global CEO Allen Falcon: Know Your Value Proposition

Cumulus Global CEO shares his secrets to success in this week's C-Suite Spotlight.

Cumulus Global CEO Allen Falcon tells CRNtv his biggest moneymaker has been his move to fully-managed cloud services.

Falcon was the focus of CRNtv’s C-Suite Spotlight. He has been a leader in helping businesses move to the cloud, helping companies migrate to Google Apps since 2006 before the search engine giant even had a channel program. Today, Cumulus Global is a Google Apps Premier Partner.

Falcon urged solution providers to understand their value proposition when asked to share his best advice.

"The value proposition you present in your elevator pitch, on your website, or the way you deliver customer service – all has to be spot on," he said. "We actually rewrote the value proposition for our website after one round of assessment and our first-time visitor engagement jumped 60 percent."

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