HP Targets Price Cuts, New Notebooks At Education Market

HP also rolled out new products for the education market, including several AMD-based notebooks.

The 15 percent discount to teachers and students will be available directly to buyers who preregister at the HP Home and Home Office Store's Academic Purchase Program on the HP Web site, the Palo Alto, Calif.-based company said.

The new notebooks, which start at a street price of $929, include the HP Pavilion dv6000 Entertainment Notebook PC, with a 15.4-inch display and an AMD Turion 64X2 chip; the Compaq Presario V6000, with an AMD dual-core processor and 15.4-inch screen; and the HP Pavilion dv9000 Entertainment Notebook, with a 17-inch widescreen display. HP also said its HP Pavilion Slimline s7500 lineup will include the option for a TV tuner and carry a starting price of $449.

HP also rolled out a $79 all-in-one printer, the HP Deskjet F380, said the company will offer remote control for its PC Tune Up service.

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The HP education discounts and new notebooks come a week after Apple unveiled a sub-$900 iMac for the education space. In addition, rival Dell this week plans to announce major pricing actions in the consumer and small-business segments.

HP and competitors such as Dell and Lenovo have vowed to stay aggressive on pricing in the desktop and notebook space, as a market-share free-for-all has emerged in recent months.