Qualcomm Channel Leader To Exit After Helping Build Snapdragon X Partner Program

Jeff Monday has played a critical role in defining Qualcomm’s channel strategy for its Arm-compatible Snapdragon X Series processors, which debuted last year as the company’s revitalized attempt to become a significant player in the client computing space

The leader of Qualcomm’s global enterprise and channel sales is leaving the chip designer this month after helping rapidly grow the partner program for its Snapdragon X Series processors to a roster of more than 150 companies.

Jeff Monday, vice president of global enterprise and channel sales, made the announcement in a LinkedIn post Thursday, a day after Qualcomm revealed its new Snapdragon X2 Elite processors that it vowed will deliver major performance leaps when they become available in Windows 11 PCs in the first half of next year.

Monday (pictured) said Tuesday will be his last day, adding that he will share more details about the next step in his career soon.

“I’m deeply grateful for the best-in-class Dragon Team we’ve built, the incredible people across Qualcomm who supported us, our OEMs who believed in the transformation of Snapdragon, and our channel partners who pushed us, challenged us, and helped us reshape the compute industry,” he wrote on LinkedIn.

A Qualcomm spokesperson told CRN that the company has not yet made any announcements on Monday’s successor. One of his direct reports is Kyle Houser, the head of global commercial channel who was recognized in CRN’s 2025 Channel Chiefs feature.

Monday started the job at Qualcomm more than five years after working for over 18 years at Apple, for which he most recently served as an enterprise and SMB sales leader.

The executive has played a critical role in defining Qualcomm’s channel strategy for its Arm-compatible Snapdragon X Series processors, which debuted last year as the company’s revitalized attempt to become a significant player in the client computing space.

As of earlier this year, there were more than 85 Snapdragon-based PCs available from OEMs such as HP Inc., Microsoft, Dell Technologies and Lenovo. That number is expected to surpass 100 next year, the company reaffirmed in July.

Under his leadership, Monday said Qualcomm grew its global channel partner roster to more than 150. The company told CRN earlier this year that it had 100 commercial channel partners, which represented a major expansion over the 13 partners it started with at the launch of its commercial partner program last year.

The company also doubled its channel funding and quadrupled its global commercial channel team for Snapdragon X Series products this year under Monday.

In an interview with CRN published in May, Monday called Qualcomm’s commercial partner program “hyper competitive” against Intel and AMD, saying that his company’s CEO, Cristiano Amon, has made a “massive commitment” to the channel.

“Making sure that we had the breadth and depth to be able to properly engage and inspire our channel sales team and our channel sellers and channel partners, it’s super important for us, and we know that funding and head count go a long way towards that,” he said.

Greg King, vice president of vendor management at distribution powerhouse D&H Distributing, told CRN that he could tell Monday “was very committed to growing” Qualcomm’s channel business the first time the two met roughly two years ago.

“He heard some of the challenges that he was going to be up against in terms of an Arm processor in an x86 environment, but I think they’ve done a great job” in a similar way to how Apple has thrived with its Mac computers over the past few years by “working with the likes of Microsoft, Lenovo and HP Inc.,” King said on Friday.

The distribution executive said Qualcomm has started to “get traction over the past few months with some really compelling platforms” from its OEM partners.

King credited this traction to the investments Qualcomm has made in the channel—with things like proof-of-concept programs to spark customer interest—as well as the willingness of people like Monday to listen to partner feedback.

“They’re doing all the right things. It reminds me a lot when AMD launched Ryzen back in [2017]. There’s a lot of heavy lifting you have to do,” he said.

With Qualcomm’s upcoming Snapdragon X2 Elite chips expected to push 80 trillion operations per second of neural processing unit performance, King said “that is going to help them start to take some significant gains” in the PC market.

He also pointed to Qualcomm’s new Snapdragon Guardian out-of-band PC management technology as a “huge” deal for its efforts to boost sales for commercial PCs. The tech is seen as the company’s answer to Intel’s tried-and-true vPro platform.

“That’ll be a leapfrog for them, for sure,” King said.