HP Introduces Green Initiatives, Recycled Printer


The programs are part of HP's Eco Solutions program, created to help educate customers on the Palo Alto-based company's environmental initiatives, products and services.

"HP is focused on helping all of our customers -- from consumers to enterprises -- reduce their environmental impact," said Vyomesh Joshi, executive vice president, Imaging and Printing Group, HP, in a statement. "Over the past nine months we've helped several Fortune 500 customers realize up to a 30 percent reduction in their carbon footprint related to imaging and printing by using a variety of HP tools and services."

The HP Eco Highlights label will tell customers the environmental attributes of a product or service, starting with the company's printer line and then eventually will be added to its entire portfolio.

HP is also offering customers an enterprise printing assessment service and carbon calculator that can help them reduce energy and paper use and save money. HP also announced a global paper policy. The company pledges to use paper in its packaging and collateral that is manufactured sustainably.

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It also announced the HP Deskjet D2545 Printer, made with 83 percent recycled plastics and packaged in 100 percent recyclable packaging. The Deskjet D2545 is Energy Star rated and includes features like HP Smart Web Printing that allows users to combine portions of different Web pages onto one page to conserve paper. The printer sells for $44.99 at Wal-Mart.

HP has also pledged to improve energy efficiency of its printing products by 40 percent by 2010, quadruple the number of HP Halo Collaboration Studios to save on travel expenses and carbon emissions and to continue to strive to reach its goal of recovering 2 billion pounds of computing and printing equipment by 2010.