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Upcoming Apple Event: Psst, The Password Is Notebook

It's a brickhouse, it's a cheap laptop, whatever it is, Apple's media extravaganza next week is sure to be mighty, mighty.

The journalists-only invite entitled "The Spotlight Turns To Notebooks," will likely be an unveiling of the company's lower-priced laptops or laptops made out of aluminum or laptops called bricks. The notoriously closed-mouth company did not provide an agenda for the gathering and only gave directions to its Cupertino, Calif.-based campus.

While no one seems to be sure what Apple's plans are, the speculation seems to have helped the company' stock, which gained 2.2 percent in Thursday mid-afternoon trading, no small feat these days.

Earlier Thursday, several Apple blogs repeated a posting from the Web site, The Inquisitr, which said that the company was set to unveil an $800 MacBook. According to blogger Duncan Riley, a reliable source told him that Apple retail stores have reportedly been handed price sheets that detail 12 price points for the new laptops, with prices ranging from $800 to $3,100. If the rumors are true, it would mark the first Apple laptop to retail for less than $1,000. A new $800 MacBook would mean a $300 decrease from the cheapest MacBook now available.

Talk about the "Brick" is a bit trickier. Some have speculated that "Brick" is a code name for the new MacBook that supposedly has been crafted from a single brick of aluminum using lasers and water jets. Other soothsayers believe it could be software or an Apple iTablet.

Whatever the case, Steve Jobs is reportedly alive and well, despite earlier rumors to the contrary.

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