Lenovo Reorganizes Business Structure

The reorganization of markets comes nearly two months after William Amelio resigned his post as CEO amid Lenovo's first quarterly loss in nearly three years. Amelio was replaced by Yang Yuanqing, who returned to the post after a stint as chairman of the board.

"This realignment enables Lenovo to better leverage synergies that exist between similar markets that may be separated geographically but share market dynamics that impact our customers, what products we sell and how we go to market," said Yuanqing in a statement. "Our goal is to create a faster, more streamlined organization that can adapt quickly to target strong growth opportunities while more effectively focusing resources on our core business."

Milko Van Duijl, senior vice president and president, Europe/Middle East/Africa, Lenovo, will run the Mature Markets organization, including Australia/New Zealand, Canada, Israel, Japan, the U.S., Western Europe and global accounts.

Duijl's counterpart in the Emerging Markets organization is Chen Shaopeng, senior vice president and president, Asia-Pacific/Russia. Shaopeng's territory will include Africa, Asia-Pacific, China, Eastern Europe, Hong Kong, India, Korea, Middle East, Pakistan, Russia, Taiwan and Turkey.

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The second part of Lenovo's reorganization focuses on products and splits up that part of the business based on two of its more successful lines.

Fran O'Sullivan, senior vice president, Product Group, was tapped to head the Think Product Group. O'Sullivan's group will focus on commercial customers, the relationship business model and the premium end of the transactional small/medium business market, according to Lenovo.

Meanwhile, the Idea Product Group will go after consumer and commercial SMB transactional business in emerging and mature markets, and entry-level products, the company said. Liu Jun, senior vice president and president, Consumer Business Group, is charged with leading the Idea Product Group.