Doh! Dell Has To Honor $15 LCD Price Tag In Taiwan

The Taiwan Consumer Protection Commission Tuesday mandated that Dell fulfill orders for 19-inch monitors that were erroneously priced at approximately $15.26. The low, low price stayed on Dell's Web site on June 25 and stayed up for eight hours before the price was corrected to $228.84.

Not surprisingly, orders rushed in -- 26,000 people placed orders for almost 140,000 displays, according to

Also unsurprisingly, Dell refused to ship the heavily discounted monitors, leading to 471 complaints. The commission ordered Dell to sell one monitor to each customer at the $15 price, and offer "descending discounts" on additional monitors ordered, said.

Dell issued an apology and said it will provide "reasonable discounts," that were not specified.

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