AMD Channel Veteran Bixler Starts New Channel Venture

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The new Fusion Partner Program, which launched last September, covers all AMD regions, product type and partners.

Bixler estimates that 98 percent of all companies are still operating on regional channel models. Key to the Fusion program, he said, is a framework that is consistent to support all partners worldwide but flexible enough to accommodate widely different countries.

The program has six different tracks (retail, e-tail, commercial solutions (VARs), consumer solutions, commercial volume reseller (CDW, Insight) and distributors. "We built the program around our partner's business models," Bixler said.

Bixler said he believes that AMD has another home run with its Fusion technology, but with the one-year anniversary of the program he felt it was time to realize a long-held ambition to help other companies in the channel. "With the program built and launched, it just feels like the perfect time to go help some other companies take their channel programs to the next level," he said.

Bixler said he is just getting the company up and running, but can be reached at He is looking forward to helping both young startups build channel programs or larger companies tackle channel challenges like building a global program.


NEXT: Helping Companies Get Channel Strong

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