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Components & Peripherals News

HPE, Lenovo, Oracle, Microsoft, VMware, Dell Leverage AMD EPYC Genoa In New Products

Shane Snider

As companies line up to take advantage of AMD’s new fourth-generation processors that promise huge cost savings over previous generations, AMD CEO Lisa Su promises large enterprise customers can ‘save millions of dollars’ by upgrading to EPYC Genoa.

AMD’s ability to combine powerful data center computing with energy savings is proving attractive as companies line up to add fourth-generation EPYC Genoa processors to their offerings.

Santa Clara, Calif.-based AMD launched its EPYC Genoa processor line Thursday at its “Together We Advance Data Centers” event in San Francisco. AMD Chair, President and CEO Lisa Su touted Capex and Opex efficiencies that could save companies millions of dollars in the coming years while reducing server footprint in the data center. The new chips achieve these feats with up to 96 cores to support high performance and high energy efficiency.

“At AMD, we’re all about pushing the envelope in high performance and adaptive computing to create solutions to the world’s most important challenges, whether you’re talking about the cloud or enterprise or 5G or networking, AI, automotive, PCs and much, much more. Today is all about EPYC,” Su told the audience.

Su focused much of her presentation on benchmarks that showed up to 2.9 times the processing power of competitors and power efficiency that offers substantial cost savings. Just five servers outfitted with Genoa can do the work of 15 of Intel’s currently available Xeon chips, she said. [Intel’s faster, more efficient Sapphire Rapids chip is expected to come in January]. “That’s dramatically less Capex and dramatically less Opex as well. And that leads to a 54 percent savings in energy costs. And if you scale this example to an enterprise running thousands of servers, you’re now seeing that you can save millions of dollars by upgrading to fourth-generation EPYC,” Su said.

AMD invited several executives from vendor partners, including Hewlett Packard Enterprise, Lenovo, Oracle, Microsoft, VMware and Dell Technologies, to the event. CRN looks at what some of the top IT executives had to say about how they’ll use AMD’s latest EPYC data center offerings.

 

 
Shane Snider

Shane Snider is a senior associate editor covering personal computing, mobile devices, semiconductor news, hardware reviews, breaking news and live events. Shane is a veteran journalist, having worked for newspapers in upstate New York and North Carolina. He can be reached at ssnider@thechannelcompany.com.

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