Partners On AMD’s Ryzen 7000: ‘Intel And Nvidia Better Be On Their Toes’

‘It’s pretty significant. It will incorporate the latest memory and other leading-edge technologies that go into a complete system,’ says AMD’s Terry Richardson on the updated CPUs.


With the launch of AMD’s Ryzen 7000 Series desktop processors days away, channel partners toldCRN they are excited for their arrival and the potential sales windfall.

“We are getting lots of interest [from the channel],” one source told CRN on the condition of anonymity. “Intel and Nvidia better be on their toes because this is a giant leap forward in terms of desktop performance.”

Wallace Santos, CEO at Maingear, a Warren, New Jersey-based high performance PC system builder, said the introduction of AMD’s updated CPU is a key moment for the semiconductor company that has lagged Intel Corp.

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“In terms of gaming performance, Intel has reigned supreme, and I think AMD wants that title back,” Santos told CRN.

AMD CEO Lisa Su, Executive Vice President Mark Papermaster and other AMD executives will provide details on the next-generation Zen 4 architecture which will power the company’s forthcoming Ryzen processors in a livestream event scheduled for Monday, Aug. 29, on the AMD YouTube channel, AMD said.

In addition, the Santa Clara, Calif.-based high-performance computing, graphics and visualization technology company will launch the AM5 platform with the latest Ryzen 7000 Series processors, which incorporate the Zen microarchitecture. They were built around the latest technologies including DDR5, the next evolution of PC main memory and PCIe5, a serial expansion bus standard for connecting a computer to one or more peripheral devices.

Terry Richardson, AMD’s North America channel chief, told CRN in an interview this week that the latest innovations are geared for the gaming crowd. He said it will appear in commercial client devices in 2023.

“It’s pretty significant,” he said. “It will incorporate the latest memory and other leading-edge technologies that go into a complete system.”

There will also be incentives for channel partners to drive sales, he said.

“I expect to see the normal consumer incentive program structure,” Richardson said.

Dan Young, CEO of Xidax, a Salt Lake-City-based company that creates PCs for gaming, streaming, and workloads such as video and computer graphics, told CRN that whenever processor’s speed increases, there’s a spike in demand.

He said this new architecture from AMD will appeal to gamers and software developers. It will also appeal to server and data center staff, he added.

“But the biggest spike will probably come from end users such as gamers, content creators and things like that,” Young said.

Young predicted consumers will have lots of disposable cash this fall because the Federal Reserve Board is likely to backpedal on interest rates. As a result, he said, the stock and crypto [currency] markets will rise.

“When people have more free cash flow, they tend to buy more fun things,” he said. “If companies are cutting down and people are budgeting, demand shrinks because consumers are buying food and gas.”