Components & Peripherals News

The Top 25 Channel Sales Leaders Of 2022

CRN Staff

As part of CRN‘s Top 100 Executives Of 2022 list, we highlight 25 sales executives leading the channel charge.

1. Terry Richardson

North America Channel Chief


Richardson is working to elevate AMD into a true channel powerhouse. He is bringing his vast relationships and partner program expertise to the table to drive AMD deeper into the enterprise and PC markets, launching a new partner program this year for commercial systems that rewards partners who aggressively position the company’s CPUs with financial incentives—including volume rebates and MDF.

Another smart move by Richardson aimed at boosting AMD’s channel sales was the hiring of channel superstar Marty Bauerlein as head of North America commercial sales.

Bauerlein and Richardson are now dialing up the competition against Intel and other rivals in the enterprise, midmarket and SMB segments.

With the weight of AMD’s channel on his shoulders, Richardson is putting the profits into the pockets of partners with the goal of winning more market share.

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