2024 Partner Program Guide: 5-Star Device And Peripherals Vendor Programs
As part of the annual Partner Program Guide, CRN designates some vendor channel programs as 5-Star Programs. Here are the 5-Star Programs among device and peripherals vendors for 2024.
Technology On The Edge
Laptops and PCs, monitors, cameras, printers, keyboards and mice – these are the IT products that people use every day to get work done. While the IT industry sells servers and enterprise applications, the big stuff running in data centers and on cloud platforms, it’s the devices and peripherals that workers use to connect with – and get value from – all that IT.
Solution providers understand the importance of devices and peripherals within the IT market and count their relationships with the manufacturers of these products as among their most important. And that’s why the partner programs developed by these vendors can be key to solution providers’ success.
The CRN 2024 Partner Program Guide offers the information solution providers need to evaluate the channel programs operated by the IT vendors they work with or are considering partnering with. The guide is based on detailed applications submitted by vendors – more than 280 this year – outlining all aspects of their partner programs.
As part of the Partner Program Guide, CRN designates some programs as 5-Star Partner Programs because they provide the most comprehensive lineups of incentives, resources, training, services and benefits.
Here we provide snapshots of the 5-Star designees in the devices and peripherals space. Details of every vendor’s partner program can be found at CRN.com.
Slide shows in the 5-Star Partner Program Guide series running this week include companies that provide products and services in cloud platforms and infrastructure, devices and peripherals, data storage and backup, networking and unified communications, security, software, and systems and data center, in addition to 5-Star partner programs operated by emerging vendors.
While many companies provide products and services that span multiple technologies, we’ve assigned each vendor to the slide show for the technology category in which they are most prominent.
Acer
Program Name: Acer Accelerate Partner Program
Year Program Established: 2022
Channel Chief: Philip Burger, VP, US Channel
Most Significant Changes To Partner Program Over The Past Year: Over the past year the exclusive Acer Accelerate Partner Program has continued to offer ways qualified partner sales representatives can earn money with increased SPIFF eligible SKUs, incentivized product trainings and instant access to contests and promotions.
Partner Program Details: https://www.crn.com/partner-program-guide/ppg2024-details?c=3
Brother International
Program Name: Brother Authorized Partner Program
Year Program Established: 2014
Channel Chief: Caty DiMaggio, VP, Commercial Sales
Most Significant Changes To Partner Program Over The Past Year: Continuing to build the company’s partner portal, based on partner feedback, to meet the needs of our partners and provide everything they need to be successful, in one area.
Partner Program Details: https://www.crn.com/partner-program-guide/ppg2024-details?c=40
HP Inc.
Program Name: Amplify
Year Program Established: 2020
Channel Chief: Kobi Elbaz, SVP and General Manager, Global Channel, Sales Innovation & Operations
Most Significant Changes To Partner Program Over The Past Year: HP announced initiatives that are intended to expand compensation opportunities, strengthen collaboration and simplify processes, including MDF Fast Lane, More for More Compensation, HP Smart Buy enhancements, Data Insights for Distributors, Data Insights system to system automation (API) and Poly. Amplify for All integrates all other programs into one.
Partner Program Details: https://www.crn.com/partner-program-guide/ppg2024-details?c=116
Kodak Alaris
Program Name: Kodak Alaris Partner Program
Year Program Established: 2016
Channel Chief: Maia Mosillo, Global Channel Marketing Director
Most Significant Changes To Partner Program Over The Past Year: Kodak Alaris revamped the solutions portion of its partner program giving partners more of an opportunity to generate margin.
Partner Program Details: https://www.crn.com/partner-program-guide/ppg2024-details?c=139
Logitech
Program Name: Logitech Partner Connect Program
Year Program Established: 2023
Channel Chief: Crystal Ferreira, Global Channel Chief, Head of Channel & Alliances Strategy
Most Significant Changes To Partner Program Over The Past Year: Logitech’s re-imagined global program, Partner Connect, was announced in 2023 and is designed to equip partners with tools, resources, and support needed to thrive in this evolving landscape, as well as a robust incentive stack, specializations and a track system, in which partners select how they want to engage with Logitech.
Partner Program Details: https://www.crn.com/partner-program-guide/ppg2024-details?c=149
Xerox
Program Name: US Global Partner Program
Year Program Established: 2015
Channel Chief: Karl Boissonneault, Leader, North America Channels & Canada Operations
Most Significant Changes To Partner Program Over The Past Year: The focus for the past couple of years has been on offering a consistent program to Xerox partners that have a baseline rebate plus quarterly incentives targeting growth. Xerox also has quarterly programs designed to target reps through spiffs that have remained consistent as well.
Partner Program Details: https://www.crn.com/partner-program-guide/ppg2024-details?c=278
Zebra Technologies
Program Name: PartnerConnect
Year Program Established: 2016
Channel Chief: Robert Armstrong, CMO
Most Significant Changes To Partner Program Over The Past Year: Zebra Technologies streamlined its partner onboarding [and] enhanced revenue processes. A new global sales incentive program rewards sales reps for sales. Extended small and medium business program into new regions. Launched outcome-based selling model, Modern Store. Revamped partner rebate program to boost cross-selling and maximize partners' growth rebate payouts.
Partner Program Details: https://www.crn.com/partner-program-guide/ppg2024-details?c=279