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Asus Starts Selling NUC Mini PCs After Intel Exits Business

Dylan Martin

Asus gained a non-exclusive license for Intel’s NUC mini PC designs after the chipmaker announced in July that it was exiting the business as part of a plan to divest from ventures that are not directly related to its core chip-making strategy.

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It’s official: Taiwanese electronics giant Asus has started selling Intel’s NUC mini PCs after the semiconductor giant exited the small computer business over the summer.

Asus announced on Saturday that it added Intel’s NUC brand of mini PCs, kits and modules to its portfolio at the beginning of the month. The brand has a dedicated section on Asus’ website, separate from mini PCs the company has designed itself.

[Related: 7 Businesses Exited By Intel Under CEO Pat Gelsinger]

“NUC Mini PCs, kits, and elements give you the tools for innovative designs—from business productivity to visual solutions and extreme gaming,” reads the company’s website. “Built for a range of workloads with trusted quality and reliability, NUC enables you to scale your unique business offerings.”

Asus gained a non-exclusive license for Intel’s NUC mini PC designs after the chipmaker announced in July that it was exiting the business as part of a plan to divest from ventures that are not directly related to its core chip-making strategy.

The Taiwanese company’s license allows it to sell 10th- to 13th-generation NUC products, develop new NUC designs and support NUC customers, the companies previously announced.

An Intel spokesperson told CRN in July that it may license its NUC designs to other companies in the future, but it has no current plans to do so.

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Dylan Martin

Dylan Martin is a senior editor at CRN covering the semiconductor, PC, mobile device, and IoT beats. He has distinguished his coverage of the semiconductor industry thanks to insightful interviews with CEOs and top executives; scoops and exclusives about product, strategy and personnel changes; and analyses that dig into the why behind the news.   He can be reached at dmartin@thechannelcompany.com.

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