CEO Enrique Lores: HP’s Business Model Designed For ‘The Channel To Make Money With Us’
HP Inc. CEO Enrique Lores talks about why the channel remains a top priority for HP, why he wants partners to sell more from HP’s wider portfolio of products and services and why he’s optimistic about HP’s future with partners. ‘Different from other companies, we have stayed the course. Since I joined the company more than 30 years ago, we have been a channel company. We haven’t moved from that,’ he tells CRN.
Why should channel partners work with HP over its competitors?
I think, first of all, because of our long-term commitment to channel. Different from other companies, we have stayed the course. Since I joined the company more than 30 years ago, we have been a channel company. We haven’t moved from that.
And that, I think, should have a lot of value for partners because what this means is that we design our products, our services to be sold by the channel. We design our business model for the channel to make money with us. We design our processes for us to be efficient and to help our partners be efficient, so it’s really at the core of how we think about the company, at the core of how we design the strategy of the company, and this should be really important for partners.
And as important as that, because we have an ambition to grow, it’s not only that we want to do it with a partner but as a company, we want to grow. We want to offer and create technologies that will help our customers in the new hybrid way of working. And by doing that, we are going to be offering great opportunities for our partners to do business with us.