Partners Cheer HPE Sales And Marketing Restructuring; Two Top Execs To Step Aside

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Hewlett Packard Enterprise partners Monday applauded a major sales and marketing restructuring aimed at simplifying the organization and making the company more nimble and easier to partner with.

In the wake of the restructuring, CTO Martin Fink and Chief Customer Officer John Hinshaw are set to step aside at the end of year.

"To drive better sales execution while optimally serving our global customers, we are aligning our sales teams into a single global sales organization within our Enterprise Group," said HPE CEO Meg Whitman in a blog post disclosing the changes. 

Peter Ryan, currently senior vice president and managing director of the Enterprise Group's EMEA Region, will oversee the new global sales organization, including indirect and regional sales.

[Related: CRN Exclusive: Whitman On Why Dropbox Hit The High-Price AWS Wall]

HPE also centralized product marketing, e-commerce and customer advocacy into a single marketing organization under Chief Marketing and Communications Officer Henry Gomez. "By bringing these organizations together under [Gomez], we will simplify our processes, streamline our focus and create better career opportunities for our employees," said Whitman in the blog post. 

Fink, a 30-year HP veteran, will be retiring at the end of the year. Hinshaw, who joined HPE five years ago as executive vice president, technology and operations, also plans to leave his position at the end of the year, Whitman said in the blog post. 

Finally, COO Chris Hsu will oversee the IT and cybersecurity teams as part of a move to "drive process improvement, enhance customer and partner experience and employee engagement," said Whitman.

Whitman said the changes, which come on the heels of Palo Alto, Calif.-based HPE's move to spin off and merge its $20 billion enterprise services business with systems integrator CSC, as the next step in creating a “stronger, more focused HPE.

"To that end we are taking steps to centralize and simplify our organization," said Whitman. "These changes will make us easier to buy from and partner with."

Partners said they see the changes as the next chapter in Whitman's all-out effort to remake HPE as a more agile and nimble software-defined infrastructure leader, while larger competitors are in the midst of turmoil.

Dell, for example, is in the process of acquiring EMC-VMware in the largest IT acquisition in history, while Cisco Systems has had a number of high-profile executive departures since CEO Chuck Robbins took the helm last July and is undergoing a massive transformation into a software company.

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