Cisco Hires Former Juniper Exec As New Chief Sales And Marketing Leader


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Following an executive shakeup late last year, Cisco is hiring two industry veterans as its new top executives tasked with leading the sales, marketing and customer experience charge for the networking giant.

Gerri Elliott was named executive vice president, and chief sales and marketing officer at Cisco, effective April 30. She is tasked with aligning the sales and marketing organizations around the company's go-to-market strategy and growth opportunity.

Elliott spent five years at Cisco rival Juniper Networks from 2009 to 2014, with her last role as executive vice president and strategic advisor, according to her LinkedIn profile. Prior to Juniper, she spent seven years at Microsoft and more than two decades at IBM. In 2015, she founded Blacktara, which provides consultant and advisory services in leadership development and go-to-market strategies for technology organizations.

[Related: 7 Things To Know About Cisco's Executive Shakeup]

Elliott will replace Cisco's global sales leader Chris Dedicoat, who has been with Cisco for 22 years and will be stepping down from his current post in July. Dedicoat will move into a senior advisory role at the company, taking on a number of strategic initiatives for Cisco Chairman and CEO Chuck Robbins, according to the company. Cisco's Karen Walker will remain in her role as chief marketing officer, reporting to Elliott.

The San Jose, Calif.-based company also appointed Maria Martinez to serve as Cisco's executive vice president and chief customer experience officer, effective April 16. In the job, a new position within Cisco, Martinez will be responsible for building customer loyalty and ensuring clients take full advantage of Cisco's software, services and subscription offerings.

Martinez joins Cisco from Salesforce where she served as president, Salesforce Customer Success and Success Cloud, as well as general manager for Latin America. She also has held leadership positions for the likes of Microsoft, Motorola and AT&T and was the CEO of startup Embrace Networks.

"Happy to welcome [Gerri Elliott] and [Maria Martinex] to Cisco's Executive Team," said Cisco CEO Chuck Robbins in a tweet Wednesday morning. "They each bring an immense amount of experience and expertise and we look forward to their leadership and impact."

 

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