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Data Transformation Digest: Solve Customer’s Hybrid IT Challenges With Synnex

Synnex’s solutions are focused on enabling hybrid IT in order to help solution providers sell data center technology to their customers.

Business transformation is driving data center transformation. “It’s the business needs that are driving the spin on technology. They’re trying to reduce cost, mitigate risk, be more agile and quick to market. That’s what drives the need for the technology,” says Kirk Nesbit, vice president of design and support services at Synnex.

The difference in selling data center transformation, today, is the need for an advisor in the very beginning of the process. “The end user community needs help building out the technology stacks of tomorrow in their data centers,” says Nesbit.

He explains how years ago, customers were capturing a lot of the hardware spend, including servers, storage and networking. Today, software comprises 40 to 50 percent of the total technology spend in most transformative data center solutions. “Being consultative and able to spell out all the components needed to deliver a solution is really what’s incumbent today,” says Nesbit.

A lot of Synnex’s solutions today are focused on enabling hybrid IT. “All of the data shows that there’s going to be some portion of the customer’s data center that lives on-premise at least for the next five years. They’re certainly going to have a need and interest in software-as-a-service and infrastructure-as-a-service in the public cloud realm,” says Nesbit

Partners are looking for upgrades in selling data center technology – including paying on a pay-per-use basis, automation, speed to market and security. “One of the nuances that we bring to market to support data center transformation is financing for these solutions and letting the customer be able to have the nicety of paying on a pay-per-use or consumption basis,” says Nesbit.

Customers can have the best of both worlds by keeping their data center infrastructure on premise and in the cloud. “A nice evolution and enlightening to the end user when we are able to show them that we’re going to be an option that’s maybe 30 percent less than running their workloads in the public cloud,” says Nesbit.

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