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Intel’s U.S. Channel Chief Says This Is The Top Partner Opportunity

Intel’s Jason Kimrey sheds light on key focus areas for the channel and teases new tools on the way for Intel’s partner program.

Microsoft is getting serious about moving customers to Windows 10 and that’s good news for Intel’s partners, according to U.S. Channel Chief Jason Kimrey.

“We are collectively helping customers move to Windows 10 as fast as they can…whether that’s through services provided by solution providers or our OEM partners who have innovative platforms to deliver. It really is a tremendous opportunity that we want to continue to work with partners,” said Kimrey in an interview with CRN.

Microsoft says it will pull support from Windows 7 by January 2020 and, according to Intel, refreshing a customer’s PC is just as important as the move to Windows 10. On its website, Intel says the latest 8th Gen. Intel Core vPro processors deliver better multi-tasking with Windows 10 apps, longer battery life and up to 80 percent better performance.

“There’s a core set of devices that have to be migrated and it’s a great opportunity for anyone that’s in that space,” added Kimrey.

To help partners take advantage of new opportunities, Intel is rebranding its partner program with new training and collaboration tools. Now called the Intel Partner Alliance, the program includes two new tools: Intel Partner University and Intel Solutions Marketplace. The tools are set to launch in the second half of 2019.

“Really, this is a place for our partners to connect and a more effective way to deliver content training to our partners in a much more user-friendly environment,” said Kimrey.

Kimrey also addressed the CPU shortage in CRN’s interview.

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