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Power Play: Intelligent Power Manager – Your Recurring Revenue Goldmine

Discover how one solution provider was able to leverage recurring revenue business models and earn his organization $5 million in revenue.

Recurring revenue models offer businesses guaranteed cash flow, reduced risk and greater stability. But that’s not all. One solution provider enhanced his customers’ day-to-day operations – which gave his organization $5 million in revenue.

“The goal of the recurring business model is to ensure the customer a better experience than what they would be able to perform in-house,” says Geoff Turner, CEO of Elevate Technology Group. Turner says one of his clients grew frustrated when their monitors kept disconnecting from desktops throughout the day. But thanks to recurring monitoring services, his team discovered dirty power coming into the building, which solved the problem.

“The proactive monitoring piece of that allows us to solve issues outside of just protecting the infrastructure behind it,” says Turner. “Building those triggers in place to understand when something changes and you’re not expecting it is where I think a lot of that value comes from.”

Eaton helped Elevate offer power monitoring as a paid service through Eaton’s Intelligent Power Manager software. This lets Elevate transform the IPM software from a one-time license sale into ongoing profits.

“The biggest part about building the recurring model around the Eaton products is Eaton is protecting the power of the network and helping us protect the brand that we have with our customers,” says Turner. “In that case, we can notify customers of events or trends before it impacts their business.”

Eaton’s automated IPM alerts detect potential vulnerabilities and ensure system software is updated. Turner and his team enjoy new business and stickier client relationships.

“Eaton upfront was the right technology partner to do this with … The team put in place and the team that supports us in our market has been fantastic,” says Turner. “Eaton has brought deals to the table for us. We’ve brought deals to the table for Eaton. It has worked out very well.”

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