How SAP’s Updated Partner Program Delivers Intelligent Enterprises

As solution providers up their game to meet customer demand for the hottest technology and the latest in consumption-based pricing, the right vendor partner program is key to their success.

CRNtv welcomes vendors to The Partner Program Pitch to share with the channel what makes their channel program unique, starting with an elevator pitch on why solution providers should join their partner program.

CRNtv’s Jennifer Zarate talks with SAP Chief Partner Officer Karl Fahrbach about the enterprise software company’s latest channel strategy and partner program, PartnerEdge, and what that means for partners.

“Our vision for the intelligent enterprise is an event-driven, real-time business powered by intelligent applications and platforms,” Fahrbach told CRNtv.

Company At A Glance

As a market leader in enterprise application software, SAP offers partners packaged solutions across 26 industries and seven lines-of-business available on premise, in the cloud and as a hybrid.

Location: Walldorf, Germany

Number of partners: 22,065 in 140+ countries

Percentage of sales that go through the channel: “Majority of sales”

Product and services in which SAP specializes in: Business intelligence and analytics, Cloud hosting, Cloud tools & management, Collaboration software, CRM & SFA application software, Data & information management, IaaS, PaaS

“[Our channel program] is one of the first programs that is really moving from pure focus on selling and implementing to really focus on the entire customer life cycle,” said Fahrbach.

Partner Program Details

Program Tiers Across Four Engagement Models: (Build, Sell, Service and Run)

Partners can be Silver, Gold or Platinum

Eligible Partner-types: OEMs, ISVs, application developers, resellers, VARs, SIs

“We continue to enrich our partner program over time through an initiative called Next Generation Partnering, which is basically, we want to take our partner program to the next level and make it even more ready for the cloud,” Fahrbach said.

Tune in to CRNtv to learn more about partnering with SAP.