HPE Internal Memo: GE Digital Channel Exec Samuels To Lead Worldwide Indirect Sales Organization

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Denzil Samuels, the global head of channels for General Electrics'  GE Digital unit, has been appointed the head of Hewlett Packard Enterprise's (HPE's) worldwide indirect sales organization, according to an internal HPE memo obtained by CRN.

Samuels, who also headed up the Salesforce.com worldwide partner network for nearly five years, replaces Kerry Bailey, a former Verizon Terremark executive who held the worldwide indirect sales job for just 15 months and is leaving HPE to pursue other opportunities.

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"Denzil will be responsible for accelerating execution of our strategy around Hybrid IT and the Intelligent Edge in collaboration with all parts of our partner ecosystem," said HPE Chief Sales Officer Peter Ryan in an internal memo.

Samuels takes on the new position effective Jan. 17.

Ryan, who took over a new worldwide HPE global sales organization, including indirect and regional sales, last June,  said Samuels' experience will be "invaluable in driving HPE and partner growth related to Hybrid IT,  the Internet of Things (IoT) and the need for greater intelligence at the edge of the network."

Ryan noted in the memo that the indirect sales organization is "fundamental to the success of the Enterprise Group and to our go to market strategy."

Partners said they see Samuels appointment as key to driving indirect sales growth in cutting-edge, emerging markets like intelligent edge, Internet of Things and big data. They said Samuels's experience at both GE Digital and Salesforce.com is set to power a digital transformation revolution in the HPE channel.

Bob Venero, CEO of Holbrook, N.Y.-based solution provider Future Tech, No. 167 on the 2016 CRN SP500 who has known Samuels for a decade, said he sees the appointment as a game-changer for HPE.

"He is the right guy at the right time," said Venero. "Denzil is a very impactful executive. I see Denzil engaging at all levels with partners to drive more digital transformation solutions for HPE customers. I can't wait to get together with him to discuss what we can do at Future Tech to help drive more digital transformation."

As the global head of channels, alliances, business development and ventures for GE Digital, Samuels focused on "using machine data to provide industrial companies with analytics and insights."

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