Hitachi Vantara Looks To Widen IoT Appeal With New Exec Team, Channel-Friendly Appliance

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Hitachi Vantara, the new Internet of Things powerhouse formed last month from the combination of three different parts of the Hitachi business empire, is swiftly bulking up its executive ranks with expertise from a wide range of IT and digital transformation businesses.

The company is planning to introduce a new version of its Lumada IoT appliance aimed at easily tying the analytics and IT sides of IoT in an offering it said will help channel partners with strong IT experience easily start working with customers on IoT deployments.

Hitachi Vantara was formed last month by combining the Hitachi Data Systems storage and data center infrastructure business, its Hitachi Insight Group IoT business, and its Pentaho big data business into a new company aimed at delivering collaborative data offerings for commercial and industrial enterprises.

[Related: Hitachi Combines Data Center Infrastructure, IoT, Big Data Capabilities In New Company: Hitachi Vantara]

Hitachi Vantara Wednesday unveiled the appointment of Hans-Peter Klaey as its new chief revenue officer with a mandate to lead the Santa Clara, Calif.-based company's global sales organization and bring its products and services to market.

The appointment of Klaey came less than a week after Hitachi Vantara said it had hired Brad Surak as chief product and strategy officer to oversee the development of the company's product portfolio, and John Murphy as vice president of offerings management to develop its services portfolio.

Klaey most recently was at Ixia, and prior to that spent time with Hewlett Packard's software business and SAP. Surak joined Hitachi Vantara from GE Digital, where he served as that organization's chief operating officer after spending time as its first chief product officer. Murphy joined Hitachi Vantara from IBM, where he led product development and product management for IBM Watson.

Surak told CRN he left GE Digital, which is a part of General Electric, in July after five and a half years with that organization for the same reason he joined it, namely, to find an opportunity to help build out an IoT platform.

"This is an opportunity to get in early with an IoT company with the deep domain expertise on the IT side combined with over 100 years of industrial experience," Surak said.

Hitachi Vantara combines the IT, big data, and analytics capabilities needed for IoT, Surak said.

Hitachi Vantara already is showing how the combination of IT and industrial experience can be put into play in a way that can help IT channel partners enter the IoT business, Surak said. "I'm impressed with how easy it is to adopt an IoT solution," he said. "I just came from a demonstration where it took nine minutes to deploy our Lumada 2.0 IoT appliance," he said. "It configured itself. The user didn't require any knowledge about the software. The appliance just wanted to know if we wanted a dynamic IP address or assign one."

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