At CES 2018, Samsung transformed its booth into a small city to showcase how its technology can connect to consumers at home and work.
"Samsung City" featured three districts – Home, Lifestyle and Innovation – and each area showcased the company's push for consumers to adopt IoT devices, appliances and other technologies.
The Home District introduced visitors to the "Multi-Device Experience," allowing users to control kitchen and home appliances remotely and from different mobile devices. The platform uses the SmartThings App and Bixby, Samsung’s personalized intelligent service for appliances.
The Lifestyle District showcased the Family Hub Refrigerator, which allows users to send messages, track food expiration dates, create shopping lists and more. Consumers could also find a smart dishwasher and laundry machines, as well as a connected car. Samsung describes the car as the industry’s first 5G-ready automotive solution. Over in the "The SmartThings Room," Samsung showed how it's connecting smart devices, including lights and alarms, on one cloud.
The Innovation District introduced "The Wall," a 146-inch modular "MicroLED" TV that purportedly can upscale standard definition content to 8K resolution.
The CES 2018 Samsung City exhibit is just a preview of what Samsung plans to unveil in the next couple of years. By 2020, the tech giant plans to make all of its devices intelligent.