Autotask has unveiled a fully-automated endpoint backup offering as the vendor seeks to deliver more revenue-generating managed services from its unified PSA/RMM platform.
The East Greenbush, N.Y.-based company said its file backup offering will address the heightened vulnerability posed to end points by ransomware such as CryptoLocker. The tool will provide continuous backup without requiring users to save files to the F: Drive, Autotask CEO Mark Cattini told CRN, and will automatically generate a ticket through the PSA tool if Autotask Endpoint Backup (AEB) isn't working.
"We're looking at the sweet spot of the managed services that are the most strategically aligned and monetizable," Pat Burns, Autotask's vice president of product management, told CRN. "We saw backup as too good of an opportunity to not move quickly."
The early numbers back up that assertion, with Burns noting that AEB is on track to become a seven-figure annualized business just two months after its soft launch.
"It's been a dramatic liftoff," Cattini said. "We're outperforming our lofty expectations."
Continuous endpoint backup is surprisingly uncommon and cost-ineffective, Cattini said, with many offerings either requiring users to manually save to the F: drive or are delivered by a "no name" backup vendor, requiring MSPs to handle the front-end deployment and management on their own.
Having to administer the management and billing for endpoint backup would be challenging for many MSPs, Cattini said. But by leveraging its existing RMM capabilities, Autotask knows which devices are backed up to which profile and is therefore able to completely automate both the front-end reporting as well as the back-end provisioning, Cattini said.
"Endpoint backup is a good fit for everyone," Cattini said. "They [security breaches] are almost like an epidemic in society right now."
Although several other RMM vendors have a backup offering, Burns said Autotask is unique since it completely owns the source code and intellectual property used in its backup solutions.
That allows Autotask to provide MSPs with a completely unified user experience as opposed to arm's length integration, Burns said, and deliver detailed analytics around best practices for pricing and the level of profitability realized by each endpoint. The tool can even automate component monitors and specific contract management and billing workflows, Burns said.
"The way we've done it is unique," Burns said.