Kaseya Takes Aim At Competitors With New PSA Migration Solution

Kaseya is continuing to challenge the professional services automation (PSA) market, launching a new migration tool aimed at helping MSPs migrate to Kaseya’s PSA, which the company claims is a loss leader to the rest of its business.

"[MSPs] might have a perception that moving from their current PSA to a new one is difficult … but we are trying to make it ridiculously easy to transition," Mike Puglia Kaseya’s chief product officer said.

Puglia added that migration, which is automated and cloud-based, only takes a week to complete and takes much of the risk and difficulty out of migrating.

[Related: CRN Exclusive: Kaseya's New Automation Exchange Lets MSPs Jump-Start Efficiency]

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The tool, which was built to move clients from one PSA to another, is the newest step Kaseya has taken to win market share from Connectwise, Tigerpaw and Autotask by offering MSPs newly developed products at much low prices.

In February of this year, the New-York-based company launched its first PSA software tool – called Business Management Solution (BMS) and acquired Vorex, the Dallas-based PSA designer that helped develop the software.

The new PSA costs MSPs $25 per user, per month, Puglia said, adding that the cost is about one-third the cost of other similar products in the market.

Kaseya is also motivating MSPs to switch to its product by offering them a free first year when a company makes the switch.

For many MSPs, he said, every bit of money they can save is important to them because they can use that money to invest in their sales force or increase the number of products they offer, which, in turn, increase their revenue.

’MSPs are looking to increase their recurring revenue,’ Puglia said, noting that additional revenue will be the driving reason that MSPs will make the switch to Kaseya’s product from Connectwise, Autotask and Tigerpaw.

’We can afford [to price this PSA low] because we aren’t looking to make money on PSA,’ he said.

With this model, he said Kaseya partners are growing at an average of 20 to 40 percent, which, in turn, is growing Kaseya.

’With our new, fresh PSA product, we help them lower their costs, and as a result they are going to buy more revenue generating software from us – we are connected at the hip,’ Puglia said.

Puglia added that Kaseya’s BMS is easy to use, and unlike its counterparts in the market, comes with project management, CRM and QuickBooks financing modules already included.

"I’ve heard partners say they feel nickeled and dimed for each module. We don’t do that – we have one SKU with all of the modules enabled just to keep it simple,’ he said, adding that because it is a completely new platform, and not a 20-year-old platform running with patches and updates, the software is intuitive and easy-to-learn.

"Our goal is to make it really seamless and really easy for people to move, and that is why we created the PSA migrator," he said.