MSP platform developer ConnectWise is looking to bring new coaching and peer group expertise to its 21,000-strong MSP community with the acquisition of Heartland Technology Group.
ConnectWise CEO Arnie Bellini (pictured, left) said the acquisition of Heartland Technology Group, better known as HTG, was an easy decision given that the two companies have had a strategic relationship since 2008 and that he and HTG CEO Arlin Sorensen (pictured, right) have known each other since the late 1990s.
"It's like we have been living together for 10 years and are finally getting married," Bellini told CRN. "Arlin and I are just old-fashioned about that."
HTG, Harlan, Iowa, is an organization that brings together 600 members from 500 MSPs, primarily in the U.S., through a series of meetings to provide them coaching and consulting services and the opportunity to form peer groups.
Tampa, Fla.-based ConnectWise provides a platform through which MSPs can access and manage vendor services for their customers.
Terms of the acquisition were not disclosed.
While the two have different business models, they share a common vision of how to support the MSP community, Bellini said.
"ConnectWise is a software platform while HTG provides coaching and training, but we have parallel visions," he said. "We hope to get greater synergy working under one roof. We know we will be able to spread the education, the consulting, the peer groups, and their services including strategic consulting, to a wider community."
Sorensen told CRN that his organization's acquisition by ConnectWise formalizes the decades-long relationship between the two. "HTG has been a 27-person organization located in the corner of a farm in Iowa," he said. "Now we will be part of a global organization. It's time for us to work together to help our partners succeed."
HTG does not have a strategic relationship with any other MSP platform providers and encourages its partners to use the ConnectWise platform, Sorensen said. About 95 percent of its members use the ConnectWise professional services automation platform.